Inspiring Creative Content Marketing Examples – Finance
The finance industry is a notoriously tricky sector for marketing. To start with, the subject matter itself is complex. And if you get beyond that, you’ve got other issues like consumer distrust, red tape and regulations, as well as the challenge of injecting personality into a potentially dry topic.
But where there is a will, there is a way and many companies have risen to the content marketing challenge. The advantage the finance sector has over many others is the sheer volume of data at their disposal, ripe for converting into infographics and blog posts.
Discover below how financial sector giants like Mint and American Express use content marketing to provide useful information for their customers.