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Get in touch, the kettle is always on
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Inspiring Creative Content Marketing Examples – Technology

Tech_wide

Technology is a fast-moving market and you need to move with it to ensure your brand isn’t replaced by one ‘next big thing’ after another. To stay ahead, it’s important to have an engaging content marketing strategy.

There’s no better way to advertise your technical expertise than to demonstrate it. And it’s even better if your product can do amazing things – take a look at GoPro’s video, Fireman Saves Kitten, as a great example.

However, it’s still possible to create engaging content, without a huge budget. Find out below how you can build your reputation as a leader in your field by creating magazine-style, informative content similar to the microsites of GE and AtTask.

B2C

General Electric: ‘Ecomagination’ and ‘Txchnologist’

GoPro: Fireman Saves Kitten

Honda: Viral Advert

British Airways: #lookup

British Airways: #visitmum

Travelpod: How Well Do You Know Your World?

IBM: Internet Evolution

General Electric: Pinterest Marketing

Blendtec: Will it Blend?

Melbourne Metro: Dumb Ways to Die

Verizon Wireless: The Recapp Blog

Getty Museum: Mobile App

DAQRI: Portfolio

B2B

AtTask: Talking Work

IBM: City One

Lattice Engines: Repurposing Data

Accenture: Podcasts

Moz: The Beginners Guide to SEO

Evernote: Effective Email Marketing

MarketingProfs: Slideshare Parody

Spark Media Solutions: 58 Annoying Communications That Must End

Thomson Local: Small Business Resources

Marketo: The Big Marketing Activity Colouring Book

BuzzStream: Free Trials

Vistaprint: Instant Quote Calculator

HubSpot: Blog Topic Generator

Xerox: Chief Optimist

ReelSEO: The Online Video Marketer’s Guide