Get in touch, the kettle is always on
0117 971 2499
Get in touch, the kettle is always on
0117 971 2499

Inspiring Creative Content Marketing Examples – B2C Retail

Retail_wide

Content marketing is hugely successful in the B2C market, with 97% of UK B2C marketers taking this approach.

With so much competition, how can you get it right in this sector? The answer is to focus your content on what your customers care about. You need to think beyond what your products are, to why your customers buy them.

Take outdoor clothing brand, Patagonia, as an example. Their customers are not likely to have a strong connection to any particular item of clothing, but they do have strong connection to the environment, and this forms the basis of their content marketing strategy. Find out more about successful B2C Retail campaigns below.

Patagonia: The Footprint Chronicles

Mr Porter: The Journal

kikki.K: Onsite Blog

Intrepid Travel: Travel Blog and Competitions

Sears: FitStudio

KEEN: Ten Years Ago Today

Sony Pictures Entertainment: Carrie

Perfect Party UK: Themed Printables

Parents Magazine: Useful Tools

School Stickers: How to Create Outstanding Lessons

Valley Optics: What Glasses Suit Me?