Inspiring Creative Content Marketing Examples – Home Improvement
When it comes to home improvement, many are enthusiastic but few are experts. That’s why creating informative and educational posts, that even an amateur can understand, is a winning content strategy.
What’s more, if you can become their go-to source for guides, you’ll also become their go-to source for stocking up on materials.
To get this right, you need to instil trust and you can do this by ensuring your content is not overly promotional. For example, Lowe’s Fix in Six campaign contains a mixture of helpful videos and some very subtle product placement, which never comes across as advertising – find out more below.
ProctorGamble: Home Made Simple
River Pools and Spas: Useful Onsite Blog
Lowes Home Improvement: Fix in Six
Home Depot: DIY YouTube Channel
Flowcrete: Dr Flowcrete’s Flooring Clinic
Kinleigh Folkard & Hayward: Completely London Blog
KDCUK: Kitchen Design Features for Families
Alert Electrical: Interactive Guide to Heating in the Home
Emoov: What Can I Save With an Online Estate Agent?
Luma Lighting: Lighting Ideas Guide
Partners Maintenance: What to Keep in Your Home Toolkit
David Salisbury Conservatories: The Journey of Our Wood
KDCUK: Top Kitchen Design Trends
Featured image by Robert S. Donovan