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New Google Analytics Interface Sheds New Light on Your Data

by Kath Dawson on November 21, 2011

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You may have noticed in recent months that there is a new version of analytics accessible within your existing account. It looks quite different but has much of the same data. The navigation is organised in a more sensible way and the filtering options & advanced segments are easier to manage. Its a step forward in more ways that just the layout and usability interface.

There are a number of new features that allow you to explore your data in deeper and more interesting ways:

Google Analytics Real-Time

Reporting in “real-time” allows you to see what’s happening on your site right now! The reports are updated continuously and each pageview is reported only seconds after it occurs on your site. For Real-Time reports look in the ‘Home’ tab.

Multi-Channel Funnels

This is an excellent new feature as it allows you to see which channels your visitors used during the 30 day period prior to them converting or purchasing. By looking at your conversion path data you can see visitors who found your site first through PPC and then returned to convert through organic search. This section measures the performance of clicks from many media channels including paid and organic searches, affiliates, social networks, and display ads.

See a video demo and a guide to using the Multi-Channel Funnels report.

Mobile Reporting

As the number of visitors using mobile devices to browse the web increases the new mobile reports in analytics helps you understand how these new visitors are interacting with your site. By seeing how many visitors use your site from various devices you can make decisions about optimising for those devises.

Flow Visualization

This completely new report shows visually how visitors navigate through your site. This report is replaces the clunky navigation tools available in the old version of Google Analytics.

Watch the video demo for more details and check out the usage guides for Visitor Flow and Goal Flow

Over the next few weeks the new version of Google Analytics will become the default.

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About the Author

Kath is Creative Director at Strategy Digital, leading a team of very talented writers, designers, creatives and outreachers. She loves stretching her skill set and learning new things and is currently a student journalist and a budding photographer. Kath can always be found hanging out on Google+, so stop by and say hi.

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