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Conversions, Conversions, Conversions!

by Kath Dawson on April 27, 2010

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As the singularly most important thing that the vast majority of websites want to achieve it is essential that you measure your conversions from all your different sources.  If you don’t care whether your website brings you conversions then this post is not for you.

However, if you want your website to make you money… read on!

A well optimised website will bring targeted traffic not only through search but through referrals too (referrals are visits that come from links on other people’s websites).  Getting targeted traffic to your site is fantastic but then you have to convert them.

Most SEO companies stop at getting traffic to your site, in fact the vast majority of SEO companies stop at getting you rankings! Because our company is all about Strategy we look to the very end of the process and understand your business objectives and what the goals are for your website.

Think about what you are trying to achieve…

  • Are you looking for completed sales?
  • Sign-ups to your newsletter?
  • Completed enquiry forms?
  • Contact by phone or email?
  • Increased and consistent traffic so you can sell advertising?

Whatever you want your website to achieve, whatever your conversion is, you should be measuring it at every stage so that you can get more of them. Do you know where your best traffic comes from? Do you know which are your money phrases?  Do you know what aspects of your site are your conversion factors? What is the route from landing page to conversion that works best? Do you know where the weak areas are on your site? How does your competitor offer a better experience than you do?

Knowing the answers to questions like these will improve your conversions so that your website makes you more money.

If you are looking to increase targeted traffic to your website so that you can increase your conversions contact us today.

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About the Author

Kath is Creative Director at Strategy Digital, leading a team of very talented writers, designers, creatives and outreachers. She loves stretching her skill set and learning new things and is currently a student journalist and a budding photographer. Kath can always be found hanging out on Google+, so stop by and say hi.

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