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The Insight - SEO (Search Engine Optimisation)

Welcome to The Insight, our digital marketing blog. Make yourself a cuppa and join us for fresh digital marketing ideas, opinion and inspiration

Google’s New Ranking Factor: HTTPS

by Holly Hayman on August 8, 2014

Google Ranking Factor Secure Sites with HTTPS

You know what’s really, really helpful as a marketer? When Google tells you what they want. This week saw Google announce a new ranking factor: HTTPS. Unless you’re a developer (or fan thereof) you’re probably not all that clued up about HTTPS, so we’ll talk you through a) what it even is and b) what it means for your website.

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Google Removes Authorship Photos and Circle Count from SERPs

by TJ Beard on June 27, 2014


Google has announced major changes to how authorship is shown in SERPs – profile photos and Google Plus circle count will be removed from results, reducing authorship to a simple byline. Why has Google done this? And what impact will it have on your business if you utilise authorship?

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