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The Insight - PPC (Pay Per Click)


Welcome to The Insight, our digital marketing blog. Make yourself a cuppa and join us for fresh digital marketing ideas, opinion and inspiration

ASA to Regulate Online Advertising

by Kath Dawson on March 9, 2011

Most companies with a website are probably guilty of claiming on their website and internet marketing activities that they are ‘the best’ in their field. However this will be a risky claim to make from 1st March 2011 when the Advertising Standards Authority (ASA) extend the advertising rules around making these claims to include online

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Conversions, Conversions, Conversions!

by Kath Dawson on April 27, 2010

As the singularly most important thing that the vast majority of websites want to achieve it is essential that you measure your conversions from all your different sources.  If you don’t care whether your website brings you conversions then this post is not for you. However, if you want your website to make you money…

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Are You Using PPC as Part of Your Online Strategy?

by Kath Dawson on March 25, 2010

The Adwords adverts displayed when searches are made on Google are clicked by around 35% of users making this a very significant area in terms of traffic. Our clients who use Pay-Per-Click consistently make profits each month from advertising on Google Adwords.

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