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The Insight - Content Marketing

Welcome to The Insight, our digital marketing blog. Make yourself a cuppa and join us for fresh digital marketing ideas, opinion and inspiration

Content Marketing Tools and Resources 101: The Essential Collection

by Kath Dawson on July 21, 2014

Best Content Marketing Tools and Resources

The world of Digital Marketing is awash with tools, resources and advice aimed at helping your online marketing efforts. In fact, there’s so much out there you could find yourself drowning in the stuff. To save both your time and sanity, this post curates the very best of the best content marketing tools and resources across a number of specific areas.

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64 of the Best Creative Apps to Inspire Your Content Marketing

by TJ Beard on June 26, 2014

Creative Apps for Content Marketing

We all love apps. Even though the App Store and Google Play have only been around since 2008, apps have completely revolutionised how we live, work and play. But with over 2.5 million apps available, who has the time to figure out which apps are worth your time? That’s why we’ve curated this list of 64 of the best apps to inspire you and get your creative juices flowing.

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The World Cup and Digital Marketing: a Match Made in Heaven?

by Stevie Carpenter on June 5, 2014


Collectively, 22 of the world’s biggest brands have paid FIFA just under £1 billion to become official sponsors of the 2014 World Cup. Yet Jared Regan, the UK and Ireland brand manager at Gillette, believes non-sponsors can leverage the tournament to create brand awareness too. This post explores the reasons behind his belief and what you can do to make the most of your business’s World Cup-related marketing strategies.

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Google Glee Club: Google Execs Announce Release of Covers Album

by Nick Ellis on April 1, 2014


After totally revolutionising the way in which people interact with media, the top dogs at Google have set their sight on conquering the world of music. As such, the gods of Silicon Valley have released the album google – a selection of covers from musical luminaries such as Cat Stevens and David Bowie. Click to check out the full track listing inside.

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Does Your Video Audience Have the Attention Span of a Goldfish?

by Elisabetta Bruno on February 28, 2014

Goldfish Attention Span

“There is no such thing as an attention span. There is only the quality of what you are viewing” – Jerry Seinfeld. Research indicates that the first 10-20 seconds of a video is the most important for engaging viewers. Click to find out more about what marketers can learn from this.

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What Effect Can Bloggers Have on Your Brand?

by Holly Hayman on December 6, 2013

The short answer is: more than you’d think. You might be ticking boxes left right and centre when it comes to ‘traditional’ SEO practices, but have you considered working with bloggers? For many brands, the blogging community is still an untapped resource when it comes to the marketing of their products, but this growing sector

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